The social media realm has been reigned over by behemoths including Instagram, Twitter, and Facebook. Even though verifications like “blue check marks” were initially provided to prominent users, including celebrities and artists, nowadays anyone can buy a verification.
This trend was set by Twitter, which launched Twitter’s blue subscription and also the gold verification for businesses. Now, other social media platforms have begun to copy this trend. This has also become an additional source of income for these social media platforms. According to the latest announcement on the official Meta channel, Instagram will start selling verification for $11.99 per month.
Instagram to roll out verification service this week
Mark Zuckerberg, the co-founder of Meta and Facebook, made the announcement of the new product on the official Meta channel. The details reveal that the new subscription service called “Meta Verified” will be launched this week.
Users will be able to obtain a blue badge using their government ID and also get extra services, including impersonation protection from fake accounts and direct access to customer support.
The subscription charges for Meta Verified start at $11.99 per month for web users and $14.99 for iOS users. The initial launch will be limited to Australia and New Zealand this week. According to the announcement, more countries will be able to use this service soon.